Okay, here's an experiment. You can download the latest issue from Smashwords on a 'pay what you like' basis for the next week or so. Available formats are epub, mobi, pdb, and other random lumps of alphabet. And here's the cover!
UPDATE: Several issues are now available. Recent ones are pay-what-you-like, older ones are set at a price of $3.95. Is that price too high or too low for a magazine running to just over 30,000 words? Regular ebook downloaders, please let me know!